Experience Design - Visual Design
Hip is the new way to carry water. Reminiscent of a hip flask, the unique slim shape is ideal for tossing in your purse, bag or briefcase for easy-breezy toting. Hip is lightweight and has a twist-top cap for leak-free carrying. Stylish silicone accents provide soft grips and fashion points.
While staying closely aligned to Hip's core branding, I designed a creative e-commerce experience. I led design for mobile and desktop; providing design strategy, design direction, and animation prototypes.